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广告翻译的技巧有什么?
2023-08-02 17:06:21 作者:小原翻译|VISITORS: 280|来源:互联网
02

Aug
2023

  广告是大家在生活中经常见到的,也是翻译公司常见的一个翻译项目,下面佛山翻译公司给大家分享广告翻译的技巧有什么?

  Advertisement is often seen in our life, and it is also a common

  translation project of translation company. What are the skills of advertisement

  translation shared by Shangyu translation company?

  **,语音差异。语言的发音能引起不同的听觉效果,在心理上激发不同的反应,或柔和、或清脆、或苍劲、或凝重。在广告语击中,经常运用拟声构成、声音象征和回音调引起受众的听觉美感,但是中西语音、拟声、或用韵的特点有所不同,给译音带来不少困扰。

  First, voice differences. The pronunciation of a language can cause

  different auditory effects, stimulate different psychological reactions, or

  soft, or crisp, or vigorous, or dignified. In the advertising language hit, the

  use of onomatopoeia composition, voice symbols and echo tone often causes the

  audience's auditory beauty, but the characteristics of Chinese and Western

  phonetics, onomatopoeia, or rhyme are different, which brings a lot of trouble

  to the translation.

  第二,语义兹异。语言足文化的部分,又是文化的载体;它反映着一个比族的特征,不仅包含着该民族的历史和文化背景、而皿蕴涵着该民族对人牛的看法、生活方式和思维方式:广告词作为语台的一部分也要受到文化的约束。译者对广告词语的理解不能只限于宁面意义,还应了解它的引申意义和丰富的文化蕴涵。各国的广告词巾多引申成语、谚语或名人名诗,构成在翻译时的语义空缺或抵触,给翻译工作带来困难,特别是我们合些广告词的翻译如果只直接按字面去翻译,没有考虑到其他冈素,如语言、文化、政治、风俗等.那么译出来的东西会有停于西方文化:这大概存在以下情况:一是译名小符合英天文化。二是译文人雅。

  Second, semantic differences. Language is not only the part of culture, but

  also the carrier of culture. It reflects the characteristics of a bi

  nationality, including not only the historical and cultural background of the

  nationality, but also the view, life style and thinking mode of the people and

  cattle of the nationality. As a part of the platform, advertising words are also

  subject to the constraints of culture. The translator's understanding of

  advertising words should not be limited to the literal meaning, but also to its

  extended meaning and rich cultural implication. Most of the advertising words in

  various countries extend idioms, proverbs or famous poems, which make up the

  semantic gap or conflict in translation, and bring difficulties to translation

  work. Especially if we translate the advertising words directly according to the

  face, without considering other factors, such as language, culture, politics,

  customs, etc., then the translated things will stop in western culture: this

  probably exists In the following situations: first, the translated name is in

  line with the British and Tian culture. Second, the translation is elegant.


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